‘EICMA 2017′ Bikes and Motorbikes Exhibition

November 07, 2017 / by / 0 Comment
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Date(s) - 07 Nov 2017 - 12 Nov 2017
in different hours

Rho Fiera Milano




EICMA, the eagerly-awaited appointment for biking enthusiasts is back in Milan with its 2017 edition. Now on its 75th edition, this one-of-a-kind event is ready to be hosted at the Rho Fairgrounds, spread over different pavilions. Bike aficionados, make sure you don’t miss the biggest event in the world dedicated to 2 wheels where the most important top brands in the sector will preview their latest innovations in biking for 2018, with test-driving options in a dedicated outdoor area and top level competitions.

Besides different exhibition areas, currently known as Temporary Bikers shop, this year’s edition features different clusters such as Safety, Eicma Custom, E-Bike, Start Up and Innovation, as well as Tourism.

>> Are you a biker in search of cool itineraries in the Milan area? Check our article here!

Special projects

On the occasion of this year’s EICMA Show, the Milanese brand Milano 1914 has introduced a dedicated collection, featuring the exhibition’s wheel sign as key logo on scarves, motorbike helmets, foulards as well as a detail used in small jewelry, cuffs and jacket linings. Moreover, the brand has also created the EICMA Collection t-shirts, in cotton with vintage prints evocative of the history of EICMA, the most important exhibition for bikers in the world. All pieces by Milano 1914 can be seen and purchased at a dedicated corner within hotel Boscolo Milano until late December.

>> Browse the collection on the official website


The exhibition is currently set to last 6 days. Access on the first two days is reserved to professionals in the sector.

Open Thurs 9.30am-6.30pm; Fri 9.30am-10pm; Sat 9.30am-6.30pm; Sun 9.30am-6.30pm.

Tickets are available at Rho Fiera Milano ticket office, or online on the official website (see below).

Full ticket: 21 euros

Tickets can be purchased online at a price of 19 euros, by 30 September. Night tickets are also available.

External links: www.eicma.it


[Featured image: photo credits Desmodromico under c.c. 3.0 licence]


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