Visual Show – ‘Il Quinto Stato’ – Milano Città di Musei at Palazzo Reale
Date(s) - 03 Mar 2018 - 02 Apr 2018
in different hours
In March Milan and its museums become the absolute protagonists of the local cultural scene thanks to the new visual show Il Quinto Stato – Milano Città di Musei, curated by the famous Milanese art historian Stefano Zuffi. The event is part of the rich programming of the second edition of Museo City and features over 200 masterpieces from various Milanese museums hosted within the spectacular backdrop of Palazzo Reale’s Sala delle Cariatidi and visible thanks to huge multimedia wide screens. Il Quinto Stato is based on a new display concept as for the very first time the masterpieces on exhibit only depict people. Milan, its museums and people come alive thanks to an immersive experience.
Why this name?
The curator of the Visual Show Stefano Zuffi explained: “As if he was facing the painting, the spectator is invited to feel part of a new community walking towards him, a community which is made of the Milanese who have contributed in increasing the cultural heritage of the city throughout the centuries, of the international guests ho choose Milan as the destination for their travels, based on the city’s rich offer of art and culture, and of the visitors of the museums who daily admire their beauties. Here, the masterpieces of Milanese museums come towards us, becoming a part of our experience to make us feel an active part of the inclusive reality called Milan”.
Where Milan’s Instagram Contest
On the occasion of the opening of the Visual Show Il Quinto Stato (the Fifth Estate) Where Milan has launched a new Instagram contest. Visitors can participate by posting a picture, or a selfie, with one of the works of art part of the Visual Show straight from the museum where the masterpiece comes from. The most liked shot will be awarded with the publication on our magazine’s March issue.
Official hashtag: #ilquintostato
The initiative is promoted by Milan’s Municipality – Palazzo Reale
Born from an idea by Stefano Zuffi | Organised by Milano Loves You
Art Direction and Multimedia Magà Global Arts
Main Sponsor Gruppo Proedi (Where® Milan – Proedi Comunicazione – Tourist Marketing Solutions)
Sponsor Leonardo 3 – Welcome to Milano – Osservatorio Metropolitano di Milano – WikiMilano
Official website (Italian language): www.ilquintostato.com