Woolrich Opens Its New Experience Concept Store
NEW OPENING – The American brand Woolrich, a reference point in winter clothing since almost 200 years has opened its first Flagship Store in the heart of the city. Spread over an overall surface area of 700 s.m, the store is born on a project from Japanese architecture studio Wonderwall by Masamichi Katayama and features some of the brand’s best-sellers, such as the historic Arctic Parka, displayed alongside with innovative collections. The history of the brand can be traced back in the Lounge Area thanks to a dedicated museum displaying coats and winter clothing of times gone by, together with historical objects and gadgets set into a charming ambience conjuring up vintage furnishing elements and contemporary designs. The two souls of Woolrich are expressed in the City and Outdoor areas featuring a vast array of coats suitable for all seasons and winter conditions, which can also be customised at the Custom Area thanks to cutting-edge machinery and an expert counselling service.
Mon-Fri 10am-7.30pm; Sat 10am-8pm; Sun 11am-7pm.
Corso Venezia, 3
M1 (red line) San Babila
Phone: +39 02 86887600
Official website: www.woolrich.eu
GPS: 45.46753, 9.19778
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