In Milan, Armani is not simply a fashion brand but rather an integral part of city life.
Starting from Boutique Giorgio Armani, the largest of the 75 present in 46 countries worldwide: three floors of luxury and elegance, 2000 sq.m. set against the backdrop of a Renaissance palazzo, an imposing synthesis of the Armani signature style (www.armani.com. Via Manzoni 2, T: 02 76003234. M1 San Babila).
At the Emporio Armani concept store in via Manzoni 31, the first and largest luxury brand sales point in the city, you can also find the following Armani lines: Jeans, Confectionery, Flowers and Books (via Manzoni 31, T: 02 72318600. M3 Montenapoleone).
Lying adjacent to the latter is the store dedicated to home furnishings (via Manzoni, 37, T: 02 76260230. M3 Montenapoleone) which, together with Armani Casa in via Sant’Andrea 9, constitutes a reference point for interior decor, from furniture to lighting; from accessories to textiles.
In Milan, a number of the coolest locations also carry the Armani signature. These include Emporio Armani Caffè (via Croce Rossa 2, T: 02 72318680. M3 Montenapoleone), Nobu, the sushi restaurant Via Pisoni 1, T: 02 62312645. M3 Montenapoleone. Map F4) and Armani Privé (via Manzoni 31, T: 02 62312655. M3 Montenapoleone), where the VIPs and captains of industry who animate Milan’s “dolce vita” can be spotted enjoying a drink or dancing until the late hours of the night.
Armani dominates the centre of Milan with a large billboard at the junction between via Cusani and via Broletto, for years one of the symbols of the city.
And, since November, Armani is also a hotel: 95 rooms, a haute cuisine restaurant, a luxurious SPA and magnificent panoramic views over the city (Armani Hotel Milano, via Manzoni 31. M3 Montenapoleone. www.armanihotels.com). All imbued with “King Giorgio’s” typical elegance and style.