Run in Milan is a brand new initiative based on an idea by Fabrizio Cosi – founder of Podisti da Marte runners association – which is targeted at wellbeing and hospitality. Run in Milan is promoted by volunteers in collaboration with premier hotels in Milan and their concierge, inspired by the motto “Run in Milan: ask your Concierge”.

Where Milan is an active participant in this program, thereby reinforcing its role as a trait-d’union between our city and the three million international visitors who stay here each year.

Since the very beginning, Milan has been known for its warmth and hospitality; in conjunction with the City of Milan, Where Milan’s mission is to offer visitors insider information and media tools designed to help them take part in this project by notifying them about tourist attractions and event information for their leisure time. From today, guests visiting Milan, who are keen runners, can enjoy this sport in total safety, not only by visiting the natural beauties and cultural treasures of the city but, above all, by taking part in the project by LILT (Italian League Against Cancer-Milan) which provides accommodation for children undergoing treatment at the best healthcare facilities in our city.

Where would like to take this opportunity to thank Chiara Bisconti, councillor for sports and welfare policies in Milan, who enthusiastically accepted the organizers’ invitation to support and preside over the launch of this initiative.

We would also like to thank our readers in advance for supporting this project. By using the Run in Milan service not only will you keep fit but you will also be helping sick children and their families. Run and don’t hesitate to ask your concierge!

– ANDREA JARACH
Publisher, Where Milan

In the picture: Andrea Jarach, Publisher of Where Milan, with Mario Gambron, President of the ’Associazione Lombarda Portieri d’Albergo-Le Chiavi d’Oro, Vice-President of the National Association and Chief Concierge at Milan’s Hotel Principe di Savoia. The agreement between Where Italia and Golden Keys confirms the strong link that already exists in many Countries. In the background, partner coordinator, Maria Granata

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