The undisputed capital of fashion and design, Milan is increasingly becoming one of the world’s most desirable destinations and a symbol of unsurpassed hospitality, thanks to the growing number of guests who visit our city each year. A reality that we, at the Associazione Lombarda Portieri d’Albergo-Le Chiavi d’Oro, are well aware of.

The Associazione Chiavi d’Oro (Golden Key Association) is a society of concierge and hospitality industry members of several of the best Italian and international hotels worldwide and a part of the international circuit, by now, synonymous with tradition and excellence.

And, it is, in fact, with a view to developing this excellence that we have chosen Where Italia, a Milanese publication belonging to the vast Where network – present in more than 100 cities throughout the world boasting a circulation of 90 million copies and 270 million readers a year – as a partner for our editorial activities. Furthermore, Where is already a partner of our Les Clefs d’Or/ The Golden Keys associations in numerous countries on both sides of the Atlantic Ocean, from London to New York, from Moscow to Paris.

As of July 1, several of our associates have subscribed to Where Milan’s “Run in Milan” initiative. Thanks to this project, our guests will be able to run in total safety while viewing several of the city’s most interesting sights accompanied by volunteer runners. This project has a particularly signifi cant implication and is designed to underscore our city’s innate spirit of hospitality. In fact, guest runners using this service will be invited to make a donation to the guest house project for children suffering from cancer promoted by the Italian Association Against Cancer. Donations can be made to www.laretedeldono.it

– MARIO GAMBRON
Golden Kyes President