Boasting more than 300 years of history, German manufacturer Meissen® has taken a step into the world of Italian luxury brands with the opening of its new Villa Meissen European Flagship. A multi-faceted space, located on via Montenapoleone – the heart of Milan’s most fashionable shopping street – Meissen’s flagship store boasts a perfect meld of traditional values and avant-garde concepts to offer visitors a truly unique experience.
The location chosen is, in fact, Casa Carcassola-Grandi, a magnificent dwelling dating back to the 16th century, considered one of the five most important historic houses in the centre of Milan. The villa is imbued with years of architectural and cultural history and has undergone in-depth restoration works including restructuring of its ceilings (frescoed by students of Raffaello) and the entrance designed by none other than renowned architect Giò Ponti.
Visitors can thus lose themselves in an atmosphere of timeless elegance and discreet European luxury, for a close-up experience of the various Meissen collections on off er: Fine Art, Joaillerie and Home.
The Villa has been divided into eight themed spaces to host the Joaillerie Boudoir, Gift Room, Living Room, Dining Room, Architecture Room and Bedroom. Its recent opening also saw the exclusive presentation of the new Meissen Home Collectibles, an elegant ensemble of carefully studied collectors’ items that can be coordinated both in terms of style and colour for uber- luxe interiors. Its sofas, armchairs, tables, lamps, porcelain tableware, luxurious fabrics, linings and accessories create a trip through time featuring the best of the classic modern period of the 40’s, 50’s, 60’s and 70’s.