There are now three Nespresso boutiques in Milan. In addition to the ones found in Galleria San Babila and via Verri, a side street of via Montenapoleone, a new sales outlet has just opened in via Belfiore where customers can purchase, discover, and taste the trendy coffee promoted by George Clooney. Though it goes without saying, this new opening testifies to the unexpected success of the brand, even in Italy, homeland to espresso. Its design is undoubtedly one of the factors that captivated both the International and the Milanese public.