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Fuorisalone 2017: Isola Design District

by Giulia Minero
Milan Design Market Isola District

On the occasion of kick-in of the 2017 edition of Fuorisalone Milanese design scene has been enriched by a new, futuristic district located in the recently modernised Isola area: the Isola Design District. Spread over a large area starting from Piazzale Maciachini – near Centrale railway station – and reaching the formerly industrial area of Scalo Farini, Isola Design District also boasts uber-trendy venues such as Corso Como, Corso Garibaldi and the new skyscrapers area of Porta Nuova.

What innovation do we hold?

Born from a project endorsed and powered by Milan’s municipality and Politecnico di Milano, Isola Design District offers new ways of valuing the local historical and artistic heritage with a great opening towards international visitors and newcomers to the area throughout temporary events, workshops and special openings of the local activities. During the days of Fuorisalone, restaurants in the area will host objects and creations from young talents. A special focus will also be dedicated to the latest innovations such as robots and 3D printers, both hosted within temporary exhibition spaces nestled in the district.

An eye on international design

With regards to the other design districts during Fuorisalone, Isola Design District features a specific focus on international participations to its programme, in particular from Japan, with works by the superstar designer Kensaku Oshiro and the Netherlands, protagonist of Dutch Invertuals – Harvest, a collective exhibition of 10 designers displaying their works in different futurist settings.

Space for young talents

One of the most beloved hubs in the city, Frida, serves as backdrop to an important campaign to raise awareness in the difficulties in the realisations projects throughout the display of works by young yet famous talents. The exhibition is called Obstacles and Solutions and was born with the specific aim of offering makers, designers and architects who produce their works on their own the chance to see their creations displayed on an important international scene. Moreover, for the second time, Isola Design District will be home to Milano Design Market, an important exhibition space where thirty young designers and emerging brands can display and directly sell their self-made creations.

Focus on green design

Green and sustainable design at Isola Design District also have a key role, being the protagonist of the Suspended Garden installation and of the Green Island project dedicated to vegetal sculptures embellishing stores and restaurants throughout the area.

External links: www.isoladesigndistrict.com

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