The fair “G come Giocare” is one of the most renowned fairs on toys, games and new inventions for the youngest, with an average participation of nearly 40,000 visitors every year.
It includes presentations, table games competitions, workshops and stagings involving disguised characters.
Projections from well-known cartoon series are displayed all day long and introduced by famous Italian TV presenters of programs for children, while on the fairground other events take place during the days of the fair, such as meetings on food, displays of precious historical playing cards, chess games, table football competitions sponsored by big Italian sports newspapers and, at the end, the Toy Awards, that can give participants the chance of receiving a card providing discounts on the various toys on sale.
Every year has its special events, depending on the trend. As an example, in 2015 simulations of epic battles between Jedis and Siths were protagonist of the area dedicated to Star Wars, for the joy of children and their families.
This event is traditionally held at Fieramilano between the 18 and 25 November, check here the agenda of the location.