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Into the World of Oz, by Louis Vuitton at Rinascente

by Giulia Minero
The Louis Vuitton store at Rinascente

The winds of spring are already blowing in the spaces of Rinascente, thanks to the new men’s collections for Spring-Summer by Louis Vuitton, designed by its new creative director Virgil Abloh. To celebrate the advent of the upcoming collections, indeed, the store by the French brand within Rinascente has been transformed into a concept space inspired by the world of The Wizard of Oz, with its myriad colours in the shades of the rainbow. The walls are covered in ever-changing shades of Monogram Rainbow, culminating in a large-size print paying tribute to the imaginary world of Dorothy, while the floor is covered in soft carpet with a brick effect, leading guests to the store to the centre of the display space, where the new collections are hosted. Here, shopping lovers can find a vast array of menswear, bags, accessories, small leather goods and footwear from the latest Louis Vuitton collection, which pays tribute to multicolour and to the workwear street style.

Piazza Duomo, 10
T: +39 02 88521
M1 (red line) – M3 (yellow line) Duomo
www.rinascente.it

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