The International Travel Fair, known as BIT (Borsa Internazionale del Turismo) is an event that brings together tour operators from all over the world, a large audience of visitors, travel lovers, television and press.
Sponsored by Fiera Milano, the most important player in the Exhibition Industry in Italy and one of the biggest in the world, BIT takes place every year in February, since 1980. Over the years BIT has been an international meeting point for decision makers, professionals, buyers, sharply outlined and selected, coming from different areas and industry fields.
The segment division generally consists in three categories called MICE, LEISURE and LUXURY, a substantial space for new technologies thanks to Bit.DIGITAL, and other three areas dedicated to culture, art, foodand wine, as well as sport, aiming to promote Italian excellence in the world.
With more than 1,500 international and Italian Hosted Buyers, more than 2,000 participating companies and 70,000 expected professional visitors, each edition introduces significant changes.
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