A new instrument for storytelling
Brera Design District, one of the main protagonist of the yearly Fuorisalone event, has powered a new online project to promote the most important protagonists of the district. On the new Brera Design District’s website, local and international brands, as well as well-known cultural hubs within Brera can be discovered online thanks to narrations held by the people living and working in the district. This is a new way of storytelling fostering the sense of belonging and cultural identity, as well as a new way to give a voice to the people that are an active part of Brera.
The core of this new project is the Brera Experience storytelling, aiming to define the authentic DNA of Brera by analysing two fundamental themes: territory and design. Brera Experience holds a special place in the Brera Design District website and is divided into two sections. The Discover area is fully dedicated to the mapping and promotion of commercial activities in the district revolving around the core clusters of Design Showroom, Lifestyle, Food&Drink, Arts&Culture and People&Stories. Conversely, the Work&Stay section is dedicated to hospitality and gathers Hotels, Coworking spaces and Serviced Apartments. In the upcoming months, the website will also include a new event section as well as a map to discover and share new itineraries amidst the beauties of Brera.