About the exhibition
Galleria Campari, a few kilometres from downtorn Milan, is hosting the exhibition “Depero Campari: black and white in colour” to celebrate the 130th anniversary of the birth of Fortunato Depero, the brand’s key Futurist artist. To highlight the ten-year collaboration between Campari and the futurist artist himself (1926-1936), Galleria has created a tour with material from the archive together with some works on loan.
Most of Depero’s graphics for Campari were created in black and white, a technique that the artist mastered with mastery, and they contributed to making the product and its image great and recognisable.
The different floors of the building stage different productions by the artist.
The Terrace (floor 1) is dedicated to advertising graphics presented in different ways, from graphics framed by a play of mirrors to the corner dedicated to Campari Soda, with the iconic bottle designed by Depero.
The room (floor 0) is a project room in which his works are narrated in a totally new and contemporary way with an immersive experience, including original works, objects and videos.
Finally, the Lobby presents both the “Futurist Single Book” created by Depero in 1931, which collects most of the works the artist produced for Campari as well as other memorabilia of the artist.