Mad For Brazil is the concept of a series of events conjuring fashion, art, design and food, together with Brazilian creativity.
During the contest, started in January and ended in 10 March 2017, young Brazilian project managers and creatives introduced inventions and solutions targeted at fueling the exchange between Made in Italy culture and design and creations Made in Brazil.
On 7 April 2017, winners for the category ‘Lighting’ and ‘Seats’ show their works at the spectacular backdrop of Boscolo Milano Hotel, one of the not-to-be-missed design hubs in town and at Università Statale di Milano. The display will be followed by a live performance by Cibartisti association, combining art and food.
On 25 October at Mad Zone space in via Brera 2, the prototypes awarded by La Murrina and Rossi di Albizzate will be on display and for sale to the wider public.
The contest and all the events are sponsored by Cibartisti Association, Rossi di Albizzate, La Murrina and Swarovski. The event is endorsed by the Brazilian Consulate in Milan.