If you know what EICMA is, and you just want to know what you can’t miss from this year’s fair, jump to Giulia Minero’s article New-Ins You Can’t Miss at EICMA 2017.
EICMA, the eagerly-awaited appointment for biking enthusiasts is back in Milan with its 2017 edition. Now on its 75th edition, this one-of-a-kind event is ready to be hosted at the Rho Fairgrounds, spread over different pavilions. Bike aficionados, make sure you don’t miss the biggest event in the world dedicated to 2 wheels where the most important top brands in the sector will preview their latest innovations in biking for 2018, with test-driving options in a dedicated outdoor area and top level competitions.
Besides different exhibition areas, currently known as Temporary Bikers shop, this year’s edition features different clusters such as Safety, Eicma Custom, E-Bike, Start Up and Innovation, as well as Tourism.
>> Are you a biker in search of cool itineraries in the Milan area? Check our article here!
On the occasion of this year’s EICMA Show, Milanese menswear brand Boggi Milano has introduced a special collaboration with motoring brand SWM Motorcycles by customising with its iconic blue a Gran Milano motorbike. Elegant and tailor-made fancies in the shades of grey, particularly visible in the seat enhance the stylish attire of the motorbike. Guests who wish to see it can head to pavilion 24 and take pictures under the hashtag #BoggiGentlemenStyle.
>> Official website www.boggi.com
The Milan-based brand Milano 1914 has welcomed a dedicated collection, featuring the exhibition’s wheel sign as key logo on scarves, motorbike helmets, foulards as well as a detail used in small jewelry, cuffs and jacket linings. Moreover, the brand has also created the EICMA Collection t-shirts, in cotton with vintage prints evocative of the history of EICMA, the most important exhibition for bikers in the world. All pieces by Milano 1914 can be seen and purchased at a dedicated corner within hotel Boscolo Milano until late December.
>> Browse the collection on the official website
Special edition East Market x EICMA
From 9 to 12 November, the monthly favourite for vintage lovers – East Market Milano – celebrates the arrival of EICMA in town with a special edition featuring helmets, leather jackets and motorbike accessories, as well as a collection of vinyl featuring the soundtracks to famous movies with the two wheels as real protagonists. Sunglasses and themed gadgets are also on display, to be purchased, sold, exhibited and swapped. Like all other editions of East Market, a vast culinary offer is also available, as well as music and various entertainment options, from day to night.
Open Thur-Fri 6pm-11pm; Sat 10am-11pm and Sun 10am-9pm
>> Find more info on the official website
The exhibition is currently set to last 6 days. Access on the first two days is reserved to professionals in the sector.
Open Thurs 9.30am-6.30pm; Fri 9.30am-10pm; Sat 9.30am-6.30pm; Sun 9.30am-6.30pm.
Tickets are available at Rho Fiera Milano ticket office, or online on the official website (see below).
Full ticket: 21 euros
Tickets can be purchased online at a price of 19 euros, by 30 September. Night tickets are also available.
External links: www.eicma.it