About the exhibition
MUDEC – Museum of Cultures pays tribute to the Etro family, to the brand’s collections and to its first 50 years of activity by creating an ideal itinerary starting from the Paisley pattern, the key symbol of Etro. This ideal adventure starts with the creation of fabrics and evolves with the birth of a very personal style with a strong identity. Paisley – a bud of date palm of Mesopotamian origins – is considered the ‘tree of life’, a symbol of fertility and longevity, a decorative elemant that has become, year after year, the cornerstone to Etro’s production, a unicum easy to recognise.
All the 50 pieces on display, divided into five sections, are the result of curiosity and different feelings and at the meantime reflect a nomad personality, that of the Etro family. Indeed, some of the items from the different collections belong to members of the Etro family.
Tickets and Information
Access to this exhibition is free of charge.
Open Mon 2.30pm-7.30pm; Tue-Sun 9.30am-7.30pm; Thurs and Sat 9.30am-10.30pm.