Exhibition: “Sturm&Drang” at Osservatorio Fondazione Prada

Fondazione Prada-Sturm&Drang. A collaboration between Fondazione Prada and gta exhibitions, ETH ZurichOsservatorio Fondazione Prada, MilanoFoto/ Photo: AFN
Fondazione Prada-Sturm&Drang. A collaboration between Fondazione Prada and gta exhibitions, ETH ZurichOsservatorio Fondazione Prada, MilanoFoto/ Photo: AFN

Date

9 Set, 2021 - 23 Gen, 2022


Time

2:00 pm - 8:00 pm

Location
Galleria Vittorio Emanuele II

Categories


About the project

The highly-central spaces of Osservatorio Fondazione Prada become the ideal setting for the new “Sturm&Drang” project, powered by Fondazione Prada and gta exhibitions, ETH Zurich. Featuring an innovative approach, “Sturm&Drang” explores Computer-generated imagery (CGI) practices, experiences, and environments.
But what is CGI? The exhibition was conceived to explains this very feature, so complex, yet increasingly important. CGI is the creation of still or animated visual content with imaging software. It is used to produce pictures and videos for many purposes including film special effects, video games, online chat rooms but also warfare, medicine, engineering or architectural design, visual art, advertising, television shows, as well as augmented reality (AR) and virtual reality (VR) applications.

What’s on display?

Conversely from what people might imagine, the project is not focused on the final product, but it investigates the production methods behind the image economy.
Going into more details, the first floor of Osservatorio Fondazione Prada hosts both a prototype of a First Person Shooter setting (FPS) (a technology mainly used in video-games design and in military training), and a special virtual environment paying homage to the science fiction novel “Neuromancer” written in 1984 by American-Canadian author William Gibson, and considered a milestone of the cyberpunk genre.
Moreover, the exhibition is enhanced by the technologies hosted at Osservatorio’s second floor, occupied with walls full of monitors and samples of technical apparatus proposing a method to exhibit CGI material in the context of a museum space.

Tickets and Information

The project is hosted in the spaces of Osservatorio Fondazione Prada, located inside the Galleria Vittorio Emanuele II.

Tickets are available online or at the Osservatorio’s ticket office.

Full ticket: 10 euro
Reduced ticket: 8 euro

For additional information, please check www.fondazioneprada.org

Journalist based in Northern Italy, passionate traveller, photography lover and unstoppable curious of the world. From her early years cars and motorbikes strike a chord in her heart, as well as the entire world of fashion. Giulia works for Where in Italy to share her passions and to promote the most unmissable events and lifestyle experiences. To make Where readers' trips a one-of-a-kind discovery.