About the project
The highly-central spaces of Osservatorio Fondazione Prada become the ideal setting for the new “Sturm&Drang” project, powered by Fondazione Prada and gta exhibitions, ETH Zurich. Featuring an innovative approach, “Sturm&Drang” explores Computer-generated imagery (CGI) practices, experiences, and environments.
But what is CGI? The exhibition was conceived to explains this very feature, so complex, yet increasingly important. CGI is the creation of still or animated visual content with imaging software. It is used to produce pictures and videos for many purposes including film special effects, video games, online chat rooms but also warfare, medicine, engineering or architectural design, visual art, advertising, television shows, as well as augmented reality (AR) and virtual reality (VR) applications.
What’s on display?
Conversely from what people might imagine, the project is not focused on the final product, but it investigates the production methods behind the image economy.
Going into more details, the first floor of Osservatorio Fondazione Prada hosts both a prototype of a First Person Shooter setting (FPS) (a technology mainly used in video-games design and in military training), and a special virtual environment paying homage to the science fiction novel “Neuromancer” written in 1984 by American-Canadian author William Gibson, and considered a milestone of the cyberpunk genre.
Moreover, the exhibition is enhanced by the technologies hosted at Osservatorio’s second floor, occupied with walls full of monitors and samples of technical apparatus proposing a method to exhibit CGI material in the context of a museum space.
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