About the project
The spaces of the Podium at Milan’s Fondazione Prada serve as the ideal background to the site-specific project “Who the Bær“, conceived by the British artist Simon Fujiwara.
Through a story made of drawings, collages, sculptures and animations, the artist introduces the world of Who the Bær, a cartoon character who inhabits a universe created by the artist. Based on the theme of freedom and diversity, Who the Bær – or simply ‘Who’ – is a bear without a pre-defined gender or personality.
The protagonist does not have a history, a defined gender or even sexuality, as it only knows that it is an image and tries to define itself in a world of other images.
Into more details
The adventures of Who the Bær are presented at the Fondazione Prada in a large labyrinth made almost entirely of cardboard, recyclable materials and hand-crafted elements, allowing visitors to become witnesses to Who’s perennial search for an authentic self.
Using a symbolic language and a fictional character, Fujiwara conceived the exhibition to tell the public about his training path studded with numerous happy or traumatic events, analysed through different thematic focuses.