The fair: I Saloni
This year’s edition of I Saloni fair (54th edition) is composed by different exhibitions:
– Salone Internazionale del Mobile, i.e. International Furnishing Accessories Exhibition
– International Furnishing Accessories Exhibition
– Euroluce (International Biennial Lighting Exhibition)
– Workplace3.0/SaloneUfficio (International Biennial Workspace Exhibition)
– SaloneSatellite, dedicated to young, emerging designers and serves as a launch pad into the world of design
Reserved for trade members every day from 9.30am to 6.30pm, the Salone is open to the public on Saturday and Sunday.
Boasting more than 2,000 exhibitors, a display area of more than 200,000 square meters and thousands of new products premiered at the event, the Salone is the benchmark trade fair on an international level, attracting more than 300,000 visitors from as many as 160 countries.
But what innovations do this year hold?
To celebrate the International Year of Light proclaimed by Unesco for 2015, Euroluce, the lighting event, will feature a special edition.
Its off-site event, promising to be one of the biggest draws, will be the installation entitled ‘Favilla. Ogni luce una voce’ (‘Favilla, to every light a voice’) created for the city of Milan by architect Attilio Stocchi: a story and a study on the essence of light, which visitors will have a chance to admire in the heart of the city centre in piazza San Fedele.
The other exciting novelty of this edition concerns Workplace3.0 which, this year, will replace the old ‘SaloneUfficio’ with an innovative concept dedicated to workplace design in the era of smart working, from furniture to interior design details, utilities and audio-visual technologies. Here too, another installation also likely to wow the crowds is Michele de Lucchi’s ‘La Passeggiata’ (‘The Walk’), a space (this time hosted inside the Workplace3.0 pavilions) where visitors can experience design ideas that showcase all the multi-faceted aspects of the workplace.
Scheduled to be held in the same place is the event entitled “In Italy” curated by architect Dario Curatolo featuring 64 Italian manufacturers and a select group of designers who will tackle the theme of products, design and planning. This project includes a film which will explain the production process behind each object.
Lastly, SaloneSatellite will be back in pavilions 22 and 24 – the same as Workplace3.0 – with free entry from Cargo 5. Now in its 18th edition, this year, it is dedicated to the theme “Pianeta vita” as a tribute to the soon-to-open Expo: its protagonists are designers under the age of 35 who gather here to showcase their projects, and participate in the SaloneSatellite Award competition, which each year gives an award to the 3 best prototypes.
Be Social! Real-time information will be available on a number of social networks, with the official hashtags #MilanoDesignWeek, #iSaloni and #fuorisalone2015:
– Twitter (@Fuorisalone and @iSaloniOfficial)
– Facebook (iSaloni and Fuorisalone.it)
– VK (I Saloni World Wide Moscow)
– Ok (I Saloni World Wide Moscow)
– YouTube (iSaloni)
Furthermore, users can download the App Salone del Mobile Milano 2015 for iPhones, iPads and Android devices.
Download from iTunes: http://apple.co/1FqQsFf
Download from Google Play: http://bit.ly/1IQaA17