About the sales season
Sales season is one of the most highly-awaited times of the year for shopping addicts. Summer sales in Milan and Lombardy generally start on the first Saturday of July. However, to face the COVID-19 emergency all the shop owners and big brands in Italy have decided to postpone the start of the Summer Sales 2020 to 1 August. No ending date has been issues, however even the special Summers Sales 2020 are likely to follow the general sales rules, allowing discounts for 60 days from the kick in of the sales season.
Before going shopping, make sure you read Where Milan’s Guide to sale seasons