The Fuorisalone event sees the involvement of almost all the districts in the city, even though some are more active than others in terms of offering high-profile initiatives. Moreover, since the advent of the Fuorisalone event, some district have been assigned the endorsement by the Municipality of Milan, providing a quality certification for the events and initiatives featured in every district.
Brera – artsy and bohemian allure
This is the district that houses a Pinacoteca and art Academy famed throughout the world. This artsy neighbourhood with its narrow, cobbled streets boasting a dense concentration of antique shops, galleries, showrooms and prestigious locations, exudes a truly alluring, bohemian aura year-round. During the Fuorisalone, Brera offers a high-profile events calendar, featuring several of the world’s most prestigious brands, and focuses on attracting a design savvy, culturally oriented public. Brera Design District is a territorial marketing project promoting excellence and the commercial real estate development.
Brera district: M2 (green line) Lanza, M2 (green line) Moscova.
Official website: www.breradesigndistrict.it
Tortona Design Week – former warehouses and innovation
Although Tortona is the name of a single street, during the Fuorisalone the events in its neighbouring area – namely the one lying behind the Navigli, known for its “viby” atmosphere – multiply. The area, home to former warehouses and factories, becomes a major display platform featuring a slew of futuristic, original and experimental events targeted, according to the organisers, at creating a truly knockout effect. Big names and loads of emerging talents create an urban workshop of contemporary design. Design Week in Tortona promotes various events spread over some of the most important hotels and recently renowned open spaces.
Tortona district: M2 (green line) Porta Genova, M2 (green line) Sant’Agostino.
Official website: www.tortonadesignweek.com
5 Vie Art+Design District – promotion of Milan’s old town
Aptly named 5vie after the “five streets” that form the area, the district is simultaneously one of the city’s oldest but also emerging districts. The area spans from the Pinacoteca Ambrosiana, up to the Basilica of Sant’Ambrogio and the church of San Satiro, where Bramante worked. One of Milan’s least touristy and best-kept secrets, the area participates officially in Design Week with a triple circuit consisting of showrooms displaying the latest in design, old artisan workshops where you can admire traditional handicrafts (in particular in via San Maurillio and via Santa Marta) and a cultural itinerary featuring museums, churches, cloisters, archaeological sites and breathtaking inner courtyards. 5vie District involves a cultural and territorial marketing project to promote Milan’s Old Town.
5 Vie district: M2 (green line) Sant’Ambrogio, M1 (red line) Cordusio.
Official website: www.5vie.it
Ventura Centrale – combining old and new
The formerly abandoned 9 spaces of the Magazzini Raccordati in via Ferrante Aporti, once home to important local warehouses, provide visitors with a visually evocative experience. Under the rough tracks and characteristic vaults of the Milan’s Stazione Centrale creativity – a specific focus on design from the Netherlands and Belgium – takes centre stage featuring an eclectic mix of contemporary design by showcasing both emerging as well as established brands. Projects in the area are curated and powered by the international desigh organisation Ventura together with local association Centrale District, spread over the core areas of Centrale Railway Station and the nearby area of Repubblica.
Ventura Centrale: M2 (green line) and M3 (yellow line) Centrale F.S. and M3 (yellow line) Repubblica.
Official website: www.venturaprojects.com
Ventura Future – emerging talents and young artists
One of the latest addition to the Milanse design scene,Ventura Future was born with the aim to demonstrate the proactive role played by the design world in shaping the future. In a rapidly evolving world, facing environmental, political and social challenges on a daily basis, the brilliance of designers lies in their ability to ‘think outside the box’ and achieve radical, innovative solutions. Housed in three locations in the Loreto district – including the doors of Loft, a beautiful Milanese gallery space, and FuturDome, the former meeting place of the Futurist movement – the projects of Ventura Future showcase the future epoch of design. Projects held at the former pharmacy faculty of Viale Abruzzi, an ancient building with an early-century residency style where former students left traces of their labors offer the ideal backdop to highlight creativitiy of the future.
Ventura Future : M2 (green line) and M1 (red line) Loreto
Official website: www.venturaprojects.com
Porta Venezia in Design
Porta Venezia in Design combines the contemporary side of design to the art and architecture of the liberty style characteristic of Porta Venezia area. This area is particularly interesting for its Liberty itineraries organised in collaboration with FAI-Fondo Ambiente Italiano free and upon reservation. During the Fuorisalone showroom and stores introduce the latest creations in design with a particular focus on Liberty style and the food&wine field.
Porta Venezia in Design: M1 Porta venezia.
Official website: www.portaveneziaindesign.com
Other design districts in Milan:
And then again: La Fabbrica del Vapore in via Procaccini, the Green Island on show from Porta Garibaldi to Porta Genova, university campuses and dozens of other locations: discover them all at www.fuorisalone.it.