One of the symbols of Milan, Piazza della Scala, has been given a new look for Christmas 2018 by fashion, beauty and perfume brand Chanel to launch a new edition of the iconic Chanel n°5 fragrance. From 30 November to 24 December, to celebrate the bright red colouring of the new perfume bottle, a big-size Chanel n°5 bottle has been positioned in front of the Teatro alla Scla, surrounded by red lights enlvening all the square. Moreover, a vintage tram all coloured in red is set to cross the city of Milan, filled with the iconic fragrance created in 1921 by Mademoiselle Coco Chanel.
Piazza della Scala
M1 (red line) – M3 (yellow line) Duomo