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Serravalle Designer Outlet’s Summer Events: Shopping and Music until Midnight

by Giulia Minero
Fashion and Music at Serravalle Designer Outlet

One of the favourite destinations for shopping lover, Serravalle Designer Outlet, has introduced its new Summer events programme 2016 featuring a meld of music, culture, talks and entertainments. #ModaMusica programming, kicking-in on 18 June and enlivening the visits until 15 August, is born from the brand-new collaboration between Serravalle Designer Outlet and the music giant Universal Music and includes free live concerts by Italian and international artist for guests of all ages and interests. During the programming, #ModaMusica also offers guests the chance to visit the Centre until midnight to take advantage of the exclusive discounts, occurring in the meantime with Summer sales (learn more about the dates of Summer Sales 2016).
Moreover, in June those keen on shopping and with a particular attention to charity can enjoy the second edition of ‘The Vintage Project’. The temporary shop born from the bind between the Designer Outlet and IEO-CCM Foundation offers the unique chance to take active part to an important charity project by devolving the whole income from shopping to help research and prevention against cancer.

>> Learn more about the artists performing at #ModaMusica

Watch a preview of one of the songs by American singer Norma Jean Martine, performing at #ModaMusica on 30 July

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