The winds of change are blowing in the Quadrilatero! The Flagship Store of Pisa Orologeria has strengthened its ties with the world of haute joaillerie following the opening of its ‘Salone dei Gioielli’, a new area where jewellery take centre stage. The second floor of the store – an airy, light-filled, 100 square meter space – reflects the inimitable style of the Pisa brand based on the criteria of understated elegance and painstaking attention to quality and detail.
Circular wood and metal vitrines showcase creations by Boucheron, Chaumet, Chopard, Messika and Tamara Comolli, while a satellite space – the Salotto de Grisogono – is dedicated to the jewellery of the eponymous Geneva-based Maison. In addition to well-known international brands, the ‘Salone dei Gioielli’ also features the creations of Pisa Diamanti, which has become a real brand of high-end jewellery characterized by clean-cut lines and minimalist settings to enhance the qualities of the gemstones, from the purest diamonds to the myriad nuances of coloured stones.
In addition to rings and solitaires, the jewellery displayed at the ‘Salone dei Gioielli’ includes tennis bracelets, earrings and diamond studs, all based on the same aesthetic concept: the guarantee that each creation is a unique piece. “Pisa Diamanti is the evolution of our relationship with our female clientele” explains Chiara Pisa, the CEO of Pisa Orologeria.
However, there’s also good news for their male counterparts. The ‘Salone dei Gioielli’ also offers a selection of creations for men including diamond cufflinks and Chevalier rings.