What do you do if you’re an aficionado of luxury watches but haven’t had time to shop while in Milan? Now, you can indulge yourself at the new Milan Malpensa Rolex pop-up store, thanks to Rocca 1794, the historic Italian chain of the Damiani group specializing in the sale of high-end watches and jewelry with brands such as Damiani, Rolex, Patek Philippe, Omega, Cartier, Tudor, Hublot, Tag Heuer, Breitling, Baume&Mercier, Breguet, Salvini, Calderoni, Venini and many others.The store is strategically positioned in a high-traffic area, boarding area B – Terminal 1 at the entrance to the airport’s Piazza del Lusso, where you can satisfy all your high-end shopping needs.
Precious timepieces, on the go
This pop-up store reflects the sophisticated, timeless style of Rocca 1794. Since the beginning, elegance and attention to detail have been hallmark traits shared by Rolex and Rocca. Here, amidst furnishings in shades of walnut, beige and bronzed brass, enhanced with the iconic emerald green details of the Geneva-based Maison, the staff will help you to choose the Rolex timepiece that suits you best, from classic collections to avant-garde offerings. The store’s team of experts are renowned for their attention to customers’ requirements and are always available to offer a personalized consultation, even if you’re in a hurry. The wide range of offerings for men and women results from the combination of an age-old watchmaking tradition and innovation which, when combined with specialized and professional assistance, makes every visit to the Rolex pop-up store a unique shopping experience.