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Discover Via Gesù, the New Men’s Street

by Giulia Minero
Via Gesù

Much more than a street, via Gesù is an unmissable reference point for men’s clothing where fashion-conscious men can satisfy there every whim in terms of style, accessories and the latest trends.
Located in a district formerly inhabited by the city’s aristocracy, over the years, via Gesù has seen the multiplication of boutiques devoted to the male universe: with its secret gardens and discreet air of luxury it provided the perfect setting for upmarket men’s shopping. It has now officially been consecrated as ‘The Men’s Street’, a bastion of style and sartorial excellence. If you happen to find yourself in the city during Men’s Fashion Week, when the new collections are presented, a visit to its exclusive shops is a great opportunity to purchase this season’s must have garments and accessories.

Style from head to toe

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Accessories by Zilli

Lying just behind via Montenapoleone is the sauve Brioni boutique, an oasis of male elegance where you can choose from among an array of inimitable Made-in-Italy garments and accessories (www.brioni.com). Just a little further on is Caruso’s theatre-boutique, behind whose ‘red curtains’ not only can you find the designer’s latest, on-trend casual and formalwear collections but also their iconic dinner jackets, the maison’s signature pieces (www.carusomenswear.com). After feasting your eyes and updating your wardrobe, it’s time to move on to accessories. Across the street is the only Milanese boutique of the Zilli brand that sells small leather goods, luggage, shoes, belts, eyewear and jewelry making it almost impossible to leave the emporium empty-handed (www.zilli.com). Just a little further on, Doriani will satisfy your need for warmer garments made from precious cashmere, essential to face the rigours of winter in style (www.doriani.it). Tradition and innovation go hand-in-hand at the nearby Tincati flagship store, a brand renowned for its exclusive, resistant wind and water materials and classically tailored clothing (www.tincatimilano.it). Make sure to keep its visiting card, its home tailoring service could come in useful to add a touch of Italian polish to your wardrobe wherever you happen to be. Lastly, just beyond the iconic Four Seasons Hotel Milano, you will discover the latest collections by Kiton, a real emblem of Neapolitan sartorial style (www.kiton.it).

Made-to-measure elegance

Milan is not only a haven, or possibly heaven, of fashion but also of bespoke menswear. One of its most notable examples is Neapolitan tailor Rubinacci who to further pamper the luxury shopper has included a sort of men’s-only-club room within the store, where business conversations can be held, rare fabrics chosen for future acquisitions or real Neapolitan coffee sipped at the store’s in-house cigar room (www.marianorubinacci.net). Continue onwards to sartorial emporium De Luca where you can take advantage of a vast array of fabrics from Ermenegildo Zegna, Loro Piana and Dormeuil to create garments tailored exclusively to suit individual requirements (www.delucasartoria.it).

A pampering experience

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Beauty products by Acqua di Parma

For a full-on grooming experience and a relaxing beauty break, head to the Acqua di Parma boutique, an icon of Made-in-Italy grooming rituals where, in addition to choosing from an array of products, you can either enjoy a wet shave in an atmosphere reminiscent of an olden-day, Italian barber’s shop or benefit from a relaxing hand massage in the ‘Blu Mediterraneo Resort’ area (www.acquadiparma.com).

The best of shopping

In the heart of Milan’s Quadrilatero della Moda, this secluded street boasts numerous exclusive boutiques where not only can you find the latest ready-to wear collections but also couture creations and men’s grooming products.

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