Dodo: Made-in-Milan jewellery

by Stefania Vida

The brand has just celebrated its 20th anniversary in great style, with new creations and its line of brightly-coloured watches, all just waiting to be collected. Where can you find them? At the Dodo boutique in corso Matteotti
Dodo, Portafortuna bracelet
Just steps from the Duomo and the hallowed Quadrilatero della moda, the Dodo boutique is a location that does certainly not go unnoticed. The space, designed by Paola Navone, makes strong reference to the natural world of the whimsical Dodo, the symbol of the brand, with, however, the addition of several contemporary touches. Inside you can find the entire range of Dodo’s brightly-coloured universe plus its numerous jewellery collections, including its quirky lucky charms (in the photo a silver Rondelle bracelet with good luck charms).
They are happy jewels that are luckiest when filled with ‘good vibrations’. They embrace many themes, particularly those from Italy, with its long tradition of lucky charms: from the Cornicello to the Key, from the Small Bell to the Whistle, from the Coin to the House. Plus the international bestsellers: the Four Leaf Clover – also in precious diamond and green tsavorite versions – the Fortunello horse shoe, with or without diamonds, and the Ladybug, cheerfully dressed in red (the only Dodo in 3D).
WM_Dodo-Paradise-Green-WatchRecent Dodo innovations include the launch of its new line of watches, offering an eclectic mix of vibrant colours and an eye-catching design. One such example is its Paradise Green Watch featuring a stainless steel case with a rose gold-coloured PVD bezel and crown and a woven leather strap (see photo), credit for which also goes to the hype created by the spectacular photographic campaign by Guido Mocafico in perfect Flemish style. A perfect accessory for an effortless, chic aesthetic, confirmed by coloured straps that can matched and paired with different outfits to suit individual requirements.


Corso Matteotti, 9
M1 (red line) -M3 (yellow line) Duomo
T: +39 02 49524750

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