A piece of Tuscany has arrived in Milan. During the Milano Fashion Week 2018, the Castelfiorentino-based brand Antonelli has opened its first Flagship Store just steps away from the Fashion Quad, at no. 12 Corso Venezia. The store, that draws inspiration from the brand’s stylistic codes based on clean lines and simplicity, was designed to turn garments into the real protagonists of a feel-at-home shopping experience. The 150 sq.m of the store, spread over two storeys overlooking the street, serve as the ideal backdrop to total looks “designed by women for women” where each piece is completely Made in Italy and styled to express a natural, effortless elegance that excludes excesses. Video screenings on the walls featuring videos from the latest advertising campaign enliven the spaces of the store, where raw materials, white furinishing and walls reflect the attire of the Antonelli woman.