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Under Armour: Opening of the First Monobrand Store in Gae Aulenti

by Giulia Minero

NEW OPENING – The American sportswear brand Under Armour has opend its firts monobrand store in Milan, within the futuristic setting of Piazza Gae Aulenti. The milanese store is spread over 340 s.m, within a uber modern setting with glass windows, wood and wrought-iron. Based on an idea by former professional football player, Kevin Plank, who aimed to provide expert trainers with durable, comfortable sports garments and accessories even on every day training, the brand stores a vast multi-sport collection, ranging from running to full body training for him and for her, as well as for basketball and children-wear.

Piazza Gae Aulenti, 8
M2 (Green line) – M5 (purple line) Garibaldi F.S

External links: www.underarmour.it

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