Women’s clothing brand BEATRICE .b has opened a boutique in corso Venezia. The space spread out over a surface area of 200 sq.m, on two floors, is inspired by the radical architecture of the 1970s. Thanks to a collaboration with Paola C, an Italian interior décor company, the space is further enhanced by design and lifestyle elements. The architectural concept stems from the idea of creating an ambience where products, design, lifestyle elements and services merge, for a 360° customer experience. The second floor is dedicated to collaborations with other brands, including Turin-based perfume maison Tonatto, with the aim of staging events and engagement activities. To mark the Milanese opening, BEATRICE .b has created an ad hoc capsule collection based on a new technique of hand-folded sunray pleats, inspired by the spires of the Duomo. This innovative technique is the distinctive trait of the capsule collection, which has created removable pleated panels, designed to be inserted in different garments and transform them, including pencil skirts, shirts, cargo pants and coats.