Christmas 2019: Milano Flagship Store Alessi’s New Window Design

by Giulia Minero
Milano Flagship Store Alessi, photo credit (c) Francesco Pizzo

“Gifts from the Dream Factory”

The Italian design brand Alessi celebrates the advent of Christmas 2019 with a new design of its window displays overlooking via Manzoni. Until 6 January 2020, indeed, the Milano Flagship Store Alessi gets dressed in its best suit for Christmas featuring a re-invented window setting conceived by Creative Director JoAnn Tan: a joyful and dreamlike design inspired by the historical Alessi headquarters designed by Alessandro Mendini. Under a roof featuring a sky full of stars, iconic Alessi-branded products such as “The Five Seasons” perfume diffuser, the “La cupola” moke and the “Circus” box become the absolute protagonist of a playful tale where they revove, move and become animated.

Via Manzoni 14/16
M3 (yellow line) Montenapoleone
T: +39 02 795726

Open Mon-Sat 10am-7pm; Sun 10am-2pm and 3pm-7pm.

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