NEW OPENING – Emilio Pucci’s new Milanese boutique is located in via Montenapoleone at number 27. Colours and prints are celebrated on over-sized framed scarves while the brand’s ready-to-wear collection, featuring the designer’s hallmark kaleidoscopic patterns, is housed in eye-catching display cases. Eyewear is beautifully highlighted in a dedicated rack. The upstairs mezzanine level is dedicated to evening wear, complete with a private lounge for special fittings or VIPs. On both the ground floor and mezzanine, oversized fitting rooms lined with pink velvet walls and purple satin carpeting evoke a couture boudoir allure.