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Fornasetti: Creative Ceramics in Corso Venezia

by Stefania Vida
Photo of Fornasetti Store

While strolling along corso Venezia, it is impossible not to be aware of the brightly-coloured window displays of the Fornasetti store. This magical place is the beneficiary of the creative genius of Piero Fornasetti, who introduced his designer ceramics, interior accessories and furnitures to the world.

fornasetti

The store in Corso Venezia

“Imagination, fantasy and creativity are essential food for the soul and the spirit: it is the duty of those who have them to share them with others, and in this way fantasy invokes fantasy and poetry invites poetry for everyone, at all times”. Piero Fornasetti used these words to describe the inspiration that fuelled his art, which now, as then, continues to be loved throughout the world. For connoisseurs of these whimsical collections, or for those who enjoy browsing, the go-to address is corso Venezia 21/A, a neo-classical building where the young Filippo Tommaso Marinetti (a poet and writer and the founder of the Futurist movement) lived and the place where the brand decided to open its new store. Spread out over three levels, with seven window displays overlooking the street, this space can be explored room by room, each of which is painted in a different colour to highlight its contents like a treasure chest. Entering these rooms is like immersing oneself in a fantasy-filled world thanks to its interior design, concept and numerous collections of ceramics and furnishings (including several vintage pieces). This welcoming, culturally dynamic and eclectic place, also hosts exhibitions and events in a dedicated space, offering visitors an inspiring break from the hustle and bustle of city life. The store also offers a custom-made design service. A team of expert artisans is on-hand to listen to individual requirements, consult with customers and draw up ‘bespoke’ interior design projects.

Corso Venezia, 21/A (corner of via Senato)
M1 (red line) San Babila

External links: www.fornasetti.com

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