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Julipet’s New Opening in the Fashion Quad

by Giulia Minero

NEW OPENING – The well-known Italian men’s underwear and pyjama brand has opened a new flagship store in via Verri in the heart of the men’s fashion district. The store, a sophisticated, 60-metre twin-level treasure trove, is the first of a series of new retail expansions planned by the brand. One of latest innovations introduced by Julipet is the launch of a women’s capsule collection that will be showcased at its new Milanese location. Meticulous attention has been paid to the concept and design of the new space, where everything is illuminated by an intricate system of LED lighting that offers a warm, welcoming atmosphere, respecting aesthetics and sustainability.

[Photo credits: ADDLAB]

Via Verri
M3 (yellow line) Montenapoleone

External links: www.julipet.it (only in Italian)

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