By Elena Binda
In September, Milan saw the launch of the largest Patek Philippe Boutique in Europe. The Geneva-based House opened the space in partnership with Pisa Orologeria, a historic focal point of high-class Italian watchmaking.
This new boutique covers an area of more than 300 square metres on two floors, in the heart of the Quadrilatero della Moda, where customers can admire, touch and purchase both the complete range of Patek Philippe’s collections, plus a series of accessories designed exclusively for the store. The space embodies a new concept. In addition to offering customers a chance to immerse themselves in the world of luxury watchmaking, the boutique is outfitted with a themed reference library (several books are also on sale), a hospitality area where visitors can relax in a luxurious and inviting environment, a VIP room for those clients who prefer to make their purchases behind closed doors, and a Quick Service centre which offers on-site assistance in keeping with the standards guaranteed by Patek Philippe.
The new boutique is operated by the Swiss brand in partnership with Pisa Orologeria, a historic Milanese institution that has been a meeting place for horological enthusiasts since the beginning of the 20th century.
Following the opening of the first mono-brand Patek Philippe store in 2008, their latest space – the only Patek Philippe boutique in Italy and the largest in Europe – affirms the evolution of the relationship between the Geneva-based brand and the Pisa family. The layout of the store is a testament to sophisticated elegance. Décor highlights include marble, Birdseye maple, noble woods, burnished brass, a Murano glass chandelier and a system of display cases that enhance the vertical design of the space.
Via Pietro Verri, 9
M3 (yellow line) Montenapoleone or M1 (red line) Babila