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LEGO Opens New Flagship Milan Store in San Babila

by Web Editor

The largest LEGO® Store in Italy has opened at no. 2 Corso Monforte, on the corner of piazza San Babila.  This would be the third flagship store opened in Italy by the toy manufacturer (one of the first two is hosted in Milan within the shopping centre Il Centro, in Arese), but the first to open in the city centre of an Italian city. A unique ‘playground’ for old and young alike, it offers a wealth of innovative options including tables full of LEGO bricks in all shapes and sizes and an ‘immersion portal’, a new space consisting of a large transparent display case that children can enter in order to get a close-up view of unique scale models created with LEGO bricks. It also features new ‘digital’ elements including the ‘LEGO Minifigures Scanner’, the ‘Digibox’, the largest ‘Pick a Brick’ in Italy, and the monthly ‘Mini Model Build’ event. Finally, in addition to a complete assortment of LEGO products, a preview of LEGO Creator Expert sets and other exclusive products will be available for purchase at this new store.

Corso Monforte 2, corner of piazza San Babila
M1 (red line) San Babila

External links: www.lego.com

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