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Pony Inaugurates its First Flagship Store in Brera

by Giulia Minero
Inside the new Pony Flagship Store in Milan, photo credits Carryover / Pony

NEW OPENING

The USA-born sneakers brand Pony – the acronym for Product of New York – has recently inaugurated its first mono-brand store in Italy and, more widely, in Europe in the heart of Brera. Its minimalist all-white spaces are embellished by the distinctive ‘chevron’ – Pony’s logo since its inception – host all the iconic sneakers that have marked the success of the brand, such as the ‘Top Star’ and the ‘City Wings’ shoes loved by the world of basketball, as well as innovative models such as Retro Running and collections specifically designed for the feminine universe. For those who still don’t know, the brand Pony, founded in Manhattan in 1972, was the first to turn shoes and sneakers that were formerly used on running tracks and at the stadium into symbols of streetwear soon loved by rappers, hip-hop dancers and skateboarders.

Via Ponte Vetero, 15
M2 (green line) Brera
pony.com

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