The new Milanese headquarters of Hublot, the watchmaking brand with an Italian-Swiss soul, now owned by luxury group LVMH, has opened a 40-metre space in the heart of the fashion district, inside the Flagship Store of Pisa Orologeria, in via Verri 7. The Hublot boutique is located on the ground floor, with windows opening onto one of the most prestigious luxury shopping streets in the world, with direct access through the main door of the historical building that houses Pisa. The store is outfitted with an all-new modern and sophisticated concept where shades of grey and black dominate. It is a cutting-edge design that recalls the Hublot boutique in New York, designed by the well-known American architect, Peter Marino. Following the Hublot boutiques in Capri and Porto Cervo, this space in the ‘Quadrilatero’ is the third in Italy.
The inaugural event, enhanced by the presence of Hublot’s executive staff and numerous celebrity ‘friends of the brand’, was aptly titled ‘The Art of Fusion’, a tribute to the philosophy of the brand. In fact, Hublot was the first brand to combine gold with natural rubber. The roster of 150 enthusiastic, star-studded guests clearly showed that the brand has come a long way since the first Hublot watch was presented to the world. Although not a single watch was sold at its debut in the 1980 Baselworld Watch Fair, the watch became an unprecedented commercial success.
At the Pisa Orologeria premises, Hublot has created a fascinating display that allows visitors to admire all of its current and historical models.
By Elena Binda
Mon 10.30am-7pm; Tue-Sat 10am-7pm. Closed on Sunday.
GPS: 45.46811, 9.19515
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