T: +39 02 35924319
M1-M3 (red line and yellow line) Duomo, M1 (red line) San Babila
Open daily 10.15am-8pm.
A|X Armani Exchange, the brand born in 1991 in New York and always in tune with young people, has landed in Italy with its first store in Milan.
After more than thirty years, the Armani Group has chosen to bring to Milan the largest and most representative store of this brand in Europe, defined by Giorgio Armani as “the most dynamic of the brands” in his portfolio. Clothing and accessories, for him and her, linked to an everyday and urban style, between casual and minimal, much loved by the younger generations.
Designed by Giorgio Armani with his team of architects, the store is located in a building designed by Gio Ponti in Corso Vittorio Emanuele II, a few steps from Piazza San Babila. An area devoted to multigenerational shopping that bears witness to Giorgio Armani’s desire to maintain a constant dialogue with people. The store has a strong visual impact: the luminous brand initials “A” and “X” stand out on the facade with its angled movement.
The entire project was designed to reduce its environmental impact, from the selection of materials and finishes to the coverings and lighting.
Finally, avantgarde systems and technology make the shopping experience unique with large-scale videowalls and Smart Checkout and POS mobility for smoother payment.
Discover more about the Armani brand in the city on World of Armani in Milan.