Home Shopping & Outlet News from Department Stores Rinascente's New Shoe Area for Women's MFW 2020

Rinascente's New Shoe Area for Women's MFW 2020

The new Chanel shoe corner at Rinascente
The new Chanel shoe corner at Rinascente

The new face of the shoe area

For Women’s Fashion Week February 2020, the shoe area located on the third floor of Rinascente has been given a makeover, as part of a project involving the whole female area of the department store set to be completed by September 2020. The new-ins include the refurbishment of the mono-brand corners by Sergio Rossi, Aquazzura, Salvatore Ferragamo, Tod’s, Hogan, Zanotti, René Caovilla and Casadei, as well as the opening of a brand-new Chanel corner. Conversely, the multi-brand area has been given a new concept featuring minimalist lines, in the shade of light blue with the use of natural materials together with iron and glass, where shoes become the absolute protagonists. Here, the featured brands include Nodaleto, The Row, Attico, Jacquemus, Alevì, Paciotti, Kalda, A.W.A.K.E. MODE, Lanvin, Pierre Hardy, Maison Margiela, Givenchy, Proenza Schouler, Jil Sander, Dries Van Noten and Marni. Moreover, during the Fashion Week Rinascente pays tribute to Italian design and craftsmanship by featuring the Italian brand SPORTMAX – which made its first appearance on the runway in Milan in 1976 – in the window displays overlooking Piazza Duomo.

Piazza Duomo, 10
M1 (red line) – M3 (yellow line) Duomo
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Journalist based in Northern Italy, passionate traveller, photography lover and unstoppable curious of the world. From her early years cars and motorbikes strike a chord in her heart, as well as the entire world of fashion. Giulia works for Where in Italy to share her passions and to promote the most unmissable events and lifestyle experiences. To make Where readers' trips a one-of-a-kind discovery.