Refined vintage atmospheres pervade the 300 square metres of surface area of the new Pineider flagship store, with its sophisticated types of paper, precious pens and leather goods, both historic and contemporary. The ambition is to bring the products closer to the Pineider experience: in the former historic location of the first Feltrinelli bookshop, in fact, a space has been designed that is not simply a shop, but rather a place where you can experience the craftsmanship associated with the art of engraving on paper and leather, test your abilities in calligraphy courses, choose your own ink or create a bespoke, absolutely unique product together with the Pineider master craftsmen. All this in the lounge area known as “The Writers’ Club” overlooking the courtyard of the Poldi Pezzoli Museum.

Proximity to Milanese cultural sites is one of the Florentine brand’s prerequisites, as it identifies its DNA in culture. From this perspective, the point-of-sale proposes to organise and promote micro-events devoted to arts and passions such as music, literature, photography and the graphic arts, while always respecting the regulations and
social responsibility. The design of the space has been entrusted to the studio Paolo Badesco & Partners, which has realised an exclusive concept for the Florentine brand in a harmonious balance between past and present.

The opening in Milan is now in addition to the single-brand shops in Florence and Rome, while the prospects of also developing digital solutions allowing a profound link between consumer and brand are increasing.