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Rolex Official Retailers in Milan

Photo of the brand Rolex

Here’s the full list of Rolex retailers in Milan

A map of these venues follows

Pisa Orologeria – Rolex Boutique

A long-standing reference point for all watchmaking enthusiasts, the 300 sq.m. Rolex Boutique by Pisa Orologeria has recently undergone a complete restyling involving the entire building, from the basement to the new terrace. No detail has been left to chance, from the choice of materials to interior décor. The boutique is spread over three levels dedicated to sales and service, offering visitors an elegant and exclusive setting where they can encounter expertise, professionalism and discretion. Enthusiasts will appreciate the professionalism and courtesy of its staff and its state-of-the-art assistance centre offering ‘real-time service’ and a highly qualified post-sales assistance.

Rolex Boutique by Pisa Orologeria

Open Mon-Sat 10am-7pm; Sun 11am-1pm and 2.30pm-7pm.

Address: Via Montenapoleone, 24
GPS: 45.45203, 9.1614
Phone:+39 02 76317726
Public Transport: M3 (yellow line) Montenapoleone

Verga 1947 – Piazza Gae Aulenti

A point of reference for high-end watchmaking collectors and lovers managed by the Verga Family since 1947. The new shop in the increasingly international and future-oriented Gae Aulenti business area is its fourth shop and houses prestigious brands of fine watch and jewellery such as Rolex, Tudor, Cartier and Pomellato. A totally innovative new concept enhances the products and provides a new shopping experience.

Verga 1947 Via Capelli (Gae Aulenti)

Open Tues-Sat 10.30am-6.30pm
Address: Via V. Cappelli, 4 (Piazza Gae Aulenti)
GPS: 45.4826596, 9.1882161
Phone+39 02 84934030
Public Transport: M2-M5 (green and purple lines) Garibaldi FS

Luigi Verga Orologi – Corso Vercelli

Since 1997, just a few steps away from Leonardo da Vinci’s famous “Last Supper”, Luigi Verga Orologi, part of the Verga Family whose roots in the watchmaking sector date back to 1947, has been offering watch enthusiasts a wide selection of the most desirable Swiss brands including Rolex, Tudor, IWC, Panerai, Baume & Mercier, Tag Heuer and Pomellato jewellery. The in-house workshop provides a highly qualified watch repair and maintenance service.

Luigi Verga Orologi, Corso Vercelli

Open Tues-Sat 10.15am-1.30pm / 3pm-7pm
Address: Corso Vercelli, 19

GPS: 45.48674, 9.15944
Phone39 02 48198656
Public Transport: M1 (red line) Pagano and Conciliazione

Rocca 1794

Master jewellers and watchmakers since the 18th century, Rocca rates among the first importers of luxury Swiss watches. A selection among the most prestigious brands: Rolex, Damiani, Breguet, Ulysse Nardin, Omega, Cartier, Roger Dubuis, Piaget, Vacheron Constantin, Tudor, Breitling, Jaeger-LeCoultre, Baume&Mercier. Rocca guarantees outstanding levels of competence and expert skillful consultancy.

The Rocca store in Duomo

Open Mon-Sun 10.30am-7pm
Address: Piazza Duomo, 25 

GPS: 45.48054, 9.1881
Phone+39 02 8057447
Public Transport: M1-M3 (red and yellow lines) Duomo

Rocca 1794 - Milano Malpensa Airport

Rocca, the only Italian chain that, for the past 200 years, has distributed and sold the most coveted jewellery and watch brands at its boutiques in compliance with the license agreements granted, has opened a new boutique dedicated to Rolex at Milan’s international Malpensa Airport. The store is located in a strategic position in the Boarding Area B at the entrance to the airport’s ‘Piazza del Lusso’ (Terminal 1).

Rocca 1794 store at Milano Malpensa Airport

Open Monday 7am-7pm; Tuesday to Sunday 7am-8.30pm.
Address: Milano Malpensa Airport-Terminal 1
GPS: 45.62754, 8.71287
Phone+39 02 74867577


Opened in 1929, it has become a prestigious reference point for all watch lovers, always combining the passion for the high level watchmaking with the love for the refined jewellery, the continuous research of the fashion trend as well as the classic. Among the most prestigious brands: Rolex, Tudor, Jaeger- LeCoultre and Franck Muller.

Inside Ronchi, official Rolex retailer

Open Open Tues-Sat 10am-1.30pm/3pm-7pm
Address: Via Gonzaga, 5

GPS: 45.47056, 9.19306
Phone:+39 02 877449
Public Transport: M1-M3 (red and yellow lines) Duomo