Here’s the full list of Rolex retailers in Milano

A map of these venues follows

Pisa Orologeria – Rolex Boutique


The Pisa family has always been a forerunner on the global timepiece scene and now hosts the Rolex Boutique. No detail has been left to chance, from the choice of materials to interior décor. Its state-of-the-art assistance centre offers ‘real-time service’ and a highly qualified post-sales assistance. Enthusiasts will appreciate the professionalism and courtesy of its staff.

Inside the Rolex Boutique at Pisa Orologeria

Open Mon 10.30am-7pm; Tues-Sat 10am-7pm; Sun 11am-1.30pm and 2.30pm-7pm.

Address: Via Montenapoleone, 24
GPS: 45.45203, 9.1614
Phone:+39 02 76317726
Public Transport: M3 (yellow line) Montenapoleone

Temporary Rolex area at Pisa Orologeria
Via Verri, 7 (2nd floor)
T: +39 02 76317726

Orologeria Luigi Verga – Duomo Area

A point of reference for high-end watchmaking collectors and lovers managed by the Verga Family since 1947. The store carries the most prestigious Swiss brands such as Rolex, Patek Philippe, Audemars Piguet, Panerai, IWC, Jaeger-LeCoultre, Tudor and Hublot to name a few.  Its certified upper-floor workshop provides high-qualified watch repair and maintenance services.

The boutique by Orologeria Luigi Verga in Duomo

Open Tue-Sat. 10am-1.30pm / 3pm-7pm
Address: Via G. Mazzini (Piazza Duomo)
GPS: 45.44311, 9.15142
Phone+39 02 8056521
Public Transport: M1-M3 (red and yellow lines) Duomo

Luigi Verga Orologi – Vercelli

A large selection of some of the most desirable watch brands available on the market, including Rolex, Patek Philippe, Cartier, IWC, Jaeger-LeCoultre, Tudor, Audemars Piguet, Hublot, Panerai and Pomellato 67. Luigi Verga also prides itself on its after-sales service and boasts an on-premises UNI EN ISO 9001: EDITION 2008 certified repair workshop.

Inside Luigi Verga Orologi

Open Mon-Sat 10am-1.30pm / 3pm-7pm
Address: Vercelli, 19

GPS: 45.48674, 9.15944
Phone39 02 48198656
Public Transport: M1 (red line) Pagano

Rocca 1794

Master jewellers and watchmakers since the 18th century, Rocca rates among the first importers of luxury Swiss watches. A selection among the most prestigious brands: Rolex, Damiani, Breguet, Ulysse Nardin, Omega, Cartier, Roger Dubuis, Piaget, Vacheron Constantin, Tudor, Breitling, Jaeger-LeCoultre, Baume&Mercier. Rocca guarantees outstanding levels of competence and expert skillful consultancy.

The Rocca store in Duomo

Open Mon-Sun 10am-7pm
Address: Piazza Duomo, 25 

GPS: 45.48054, 9.1881
Phone+39 02 8057447
Public Transport: M1-M3 (red and yellow lines) Duomo

Rocca 1794 - Milano Malpensa Airport

Rocca, the only Italian chain that, for the past 200 years, has distributed and sold the most coveted jewellery and watch brands at its boutiques in compliance with the license agreements granted, has opened a new pop-up store dedicated to Rolex at Milan’s international Malpensa Airport. The store is located in a strategic position in boarding area B at the entrance to the airport’s ‘Piazza del Lusso’.

Inside Rocca 1794 at Malpensa terminal 1

Open daily 6.30am-9.30pm. Sat 6.30am-9pm.
Address: Milano Malpensa Airport-Terminal 1
GPS: 45.62754, 8.71287
Phone+39 02 74867577


Opened in 1929, it has become a prestigious reference point for all watch lovers, always combining the passion for the high level watchmaking with the love for the refined jewellery, the continuous research of the fashion trend as well as the classic. Among the most prestigious brands: Rolex, Tudor, Jaeger- LeCoultre and Franck Muller.

Inside Ronchi, official Rolex retailer

Open Open Tues-Sat 9.30am-1pm/3pm-7pm
Address: Via Gonzaga, 5

GPS: 45.47056, 9.19306
Phone:+39 02 877449
Public Transport: M1-M3 (red and yellow lines) Duomo