NEW OPENING – The Baxter Cinema store has chosen largo Augusto as the location for its new home. The aim of the project was to infuse new life into the old President cinema, formerly a favourite haunt of the Milanese. Spread out over two levels, the ground floor hosts the window displays of the new Baxter Shop, where the brand’s signature furniture takes centre stage. Lying next to the window displays is a club bar with a staircase connecting the ground floor to the underground heart of the building, where the cinema’s original screening area, designed to be used for future events, is still housed.
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