In January, Pisa Orologeria opened its new Flagship Store with a ground-breaking expansion project involving the addition of 1,000 square metres dedicated to forty brands that have made the history of Haute Horlogerie, from the A of Audemars Piguet to the Z of Zenith. The Pisa Orologeria space in via Verri has been given a complete makeover: it now occupies one whole building in the heart of Milan’s Quadrilatero, which represents Time in space. The labyrinth, the symbolic element of Pisa and the company’s logo, is used to represent a universe of symbols, shapes and lines where watches represent the stars that gravitate harmoniously around its ‘centre/sun’. The gallery comprised of six arches with more than 15 window displays invites customers to enter the building in order to access the reception area dubbed ‘Quadrante’ (Dial). On the ground floor there are areas dedicated to different brands, including Cartier and A. Lange & Sohne, as well as a separate space called ‘Satellite’, designed to host brands that wish to express their identity in an unconventional way, including, first and foremost, Vacheron Constantin with its sought-after Swiss made collections. Alternately, the first floor is divided into four different areas referred to as ‘Salotti’ (Lounges): spaces reserved for the discovery and sales of sports models, complications, women’s watches and tourbillion. Flanking these lounges is the ‘Divino Room’ (a private room dedicated to niche brands) and a ‘Lounge’. On reaching the second floor, visitors will find the ‘Osservatorio’ (Observatory): a space dedicated to hosting temporary exhibitions, exhibits and watch related activities. Lying just beyond the Observatory is the ‘Libreria’ (Library), devoted to the culture of watchmaking where enthusiasts can consult historical books and new publications in both digital and paper format. This area also hosts a hospitality desk which receives customers from the ‘Laboratorio’ (Laboratory), located at the back of the space. Here, experienced timepiece technicians, versed in the workings of all watch brands, are on-hand to offer customers immediate assistance.
Time according to Pisa
Pisa’s history has always been associated with watchmaking. Established in via Verri in 1940 as a workshop dedicated to the repair of pendulums, over the years, the company has seen three generations taking over the reins. Today, Maristella and Chiara Pisa represent the values of a company which, with the passing of time, has become a reference point for watch lovers and collectors from all over the world.
By Stefania Vida
Flagship Store Pisa Orologeria
Via Pietro Verri, 7
M3 (yellow line) Montenapoleone
T: +39 02 762081