NEW OPENING – Swedish low-cost clothing giant H&M has brought a fresh new design format to piazza Duomo with the launch of its flagship store. The four floor store covers 2,385 square metres and features the brand’s entire universe: womenswear, menswear, accessories, cool gear for clued-in teens and childrenswear. The ground floor houses fast-fashion womenswear, in a context dominated by large mirrors. The first floor is devoted to teen wear which is merchandised alongside shoes and other accessories. Upstairs on the second floor is a further womenswear section dedicated to basics, more casual clothing, denim wear, lingerie and kids and baby. The third level focuses on menswear, highlighted by a sophisticated, eye-catching layout. The store also offers an exclusive tailor-made service.
Open daily from 10am to 9pm, until 9.30pm on Fridays and Saturdays; Sundays noon-8pm.
T: +39 02 89096303