The new M Collective Store, a totally unexpected venue, has just opened in Milan, in viale Regina Giovanna. A multibrand space where artists, designers, stylists and visionaries showcase their creations in order to allow shoppers to perceive their value. Shopper’s state of mind is the pounding heart of M Collective and the space is divided into three areas: Minus, Much and More where each object, whether an item of fashion, design, technology or food, is positioned according to the mood that it represents and interprets.
An unusual mix of gadgets and clothing that creates a generative environment of new style inspirations.

Viale Regina Giovanna, 1
M1 (red line) Porta Venezia
www.mcollective.it