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Ralph Lauren’s new flagship store has recently landed in the Quadrilatero della Moda in Milan, Italy’s fashion capital – following the closure of the boutique in Via Montenapoleone in 2015. The luxury store is the ultimate expression of the New York-based brand’s lifestyle, featuring all men and women’s collections from the ‘World of Ralph Lauren’. The flagship store will also feature the brand’s first hospitality experience in Italy – The Bar at Ralph Lauren, which offers a uniquely American service and cuisine with a Milanese twist.
Reimagining a grand Milanese residence, rich in detail and layered with history, the store, the bar and courtyard cover five floors and nearly 1,500 square metres. For the first time in an Italian flagship, the iconic RRL line is displayed on the ground floor, with Men’s Polo and Accessories on the first floor, and Purple Label – including its Made-To-Measure service on the second. Womenswear collections are set across the top two floors (3rd and 4th) and feature both Polo and Accessories. The entire space is layered with vintage objects, iconic artwork and antique furniture.
Other in-store services.
The new Milan flagship store is accessible on a global scale thanks to a virtual shopping platform – “The RL Virtual Experience”. Customers are invited to shop the latest collections and discover the hospitality offering and luxury services, including Made to Measure tailoring, dedicated gift curation and private styling appointments.
The Bar at Ralph Lauren.
Located on the ground floor and opening directly onto the rear interior garden, The Bar at Ralph Lauren is an intimate space with a turn of the century American character. The Bar is one-of-a-kind in Milan, offering American cuisine inspired by Ralph Lauren’s favourites, including the classic burger and iconic mini lobster rolls, as well as a selection of vintage wines and signature cocktails.
The Bar will be open throughout the day – it will serve coffee and pastries in the morning but also light meals and cocktails.
About the Ralph Lauren Brands.
As a global leader in the design, marketing and distribution of premium lifestyle products, for more than 50 years Ralph Lauren has sought to inspire an authentic and timeless style through an ever-expanding range of world-renowned products: Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children and Chaps.