On entering Desirée Parfum in via Belfiore you will immediately realize that this is a place offering a different, innovative kind of sensory experience. Its ambience has been designed to take customers in discovery of a sort of underground world where the noblest essences grow: colours, materials and Giuseppe Licari’s installation entitled ‘Humus’ are all aspects that have been specifically studied for this purpose.
The shop offers a whole new concept in the presentation of its perfumes (all only of the highest level such as, for example, Creed and Nasomatto), classified according to the seven olfactory families established by the Société Française des Parfumeurs in Versailles. When searching for a new fragrance customers are invited to take a trip in discovery of the fragrance best suited to their tastes, either alone or assisted by the store’s highly experienced staff.
Thus, starting from either an olfactory family or the fragrance that they usually wear, customers can discover all of their variations and the way in which they are interpreted and created by the world’s most important master perfumers.
The store offers an extremely vast, highly select choice including a large number of men’s fragrances and high-end grooming products for the perfect gentleman.
And if you’re undecided as to which fragrance to buy, then have no worries! You can take home any number of the bottled free samples on offer.
Closed every Monday morning
Via Belfiore, 10 (see this address on Google Maps)
M1 (red line) Wagner (Milan metro)
T: +39 02 36795560
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