The traveling shoemakers workshop… in a truck!
A new funny marketing campaign launched by Vibram, the Italian brand specialized in top-quality soles, will allow fashion victims in love with sports to get their custom shoes.
The traveling workshop is hosted in a truck of 110 square meters, currently parked in the design district of Tortona. Inside, performance experts and designers will suggest you which sole best suits your needs. You can choose among more than 200 available (photo), the dream sole will be applied to your shoes by professional shoemakers who will work in the truck in a large open-plan laboratory.
A eco-friendly service
New generation machinery, water based glues and activated carbon filters allow the service to be of the less impact possible in environmental terms.
Available until 9 April MILAN, ITALY – via Bergognone (Milano, Italy)
>> Official website